Costco rolls out new high-protein milk in select stores

An ultra-filtered, lactose-reduced 2% high-protein milk has started appearing in some Texas Costco locations and is sold under the Kirkland label in three half-gallon cartons for $10.59. The product was confirmed in Austin-area stores and is being tested regionally before any wider rollout.

A new Kirkland-branded milk product has begun appearing on store shelves in select Costco locations. Shoppers and social posts say the item is an ultra-filtered 2% milk with higher protein and lower sugar compared with similar alternatives. FOX Business confirmed stocking in Austin-area stores, and customers report seeing the item in Texas after an early Reddit post. The product is being introduced in a limited regional test and is priced at $10.59 for three half-gallon cartons. Known details: - The product is described as an ultra-filtered, lactose-reduced 2% milk with higher protein and lower sugar than comparable options. - Nutritional notes reported: about 120 calories and 13 grams of protein per cup, versus roughly 130 calories and 8 grams of protein in similar alternatives. - It is sold under the Kirkland Signature label in three half-gallon cartons for $10.59 and carries product number 1975527. - Initial reports came from a Reddit user in Georgetown, Texas, and FOX Business confirmed availability in Austin-area stores. - Social posts say the item has not reached East Coast locations and that the release appears to be part of a regional test; shoppers noted price and availability differences versus competing ultra-filtered brands like Fairlife. - The milk is produced through an ultra-filtration process that concentrates protein, reduces lactose and sugar, and can extend unopened shelf life compared with some fresh milk options. Summary: The introduction has drawn shopper interest because it combines higher protein, lower sugar and a lower-per-gallon price point in a Kirkland-branded package. Costco is using a regional testing approach, and a wider rollout would depend on sales performance and distribution decisions; Undetermined at this time.