Apple faces five key questions as it enters its second half-century

Apple is marking its 50th anniversary while its stock is down about 7% this year, and the company faces questions about its progress in artificial intelligence.

Apple is marking its 50th anniversary as it navigates a changing technology landscape. The company helped define consumer electronics with products such as the iPod and the iPhone. In early 2026 its stock has fallen almost 7% after underperforming the S&P 500 last year. Apple remains a leader in smartphones and has a services business generating more than $100 billion annually, yet its role in artificial intelligence is a central question. Key points: - Apple is celebrating its 50th anniversary. - The company's stock was down almost 7% so far in 2026, after underperforming the S&P 500 last year. - Apple leads the U.S. smartphone market and its services revenue exceeds $100 billion annually. - Apple is now second to Nvidia in market value, with Nvidia's recent gains tied to its role in artificial intelligence. - The company's progress in AI is being scrutinized, and Apple has said a revamp of Siri is coming this year. - CEO Tim Cook turned 65 and has dismissed retirement rumors, saying he "can't imagine life without Apple." Summary: Apple's ability to define the next phase of consumer technology will influence its market position and public perception. The company has announced a Siri overhaul for this year, but broader details about its AI strategy and other major moves are undetermined at this time.