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Hartz Celebrates 100th Year in Business
Summary
Hartz is marking its 100th anniversary with a centennial logo and a series of digital, social and in-person initiatives that emphasize pet fostering and adoption led by its Hartz Loving Paws outreach program.
Content
Hartz is marking its 100th year in business with a centennial logo and a lineup of initiatives across digital and social channels as well as in-person events. The company says pet fostering and adoption will be central to the anniversary work, led by its shelter outreach program Hartz Loving Paws. Hartz notes it has evolved from a broad pet care shop into a brand focused on its dog and cat products and on connecting with millennial and Gen Z pet families through social media. The brand plans activations at trade shows and special programming during National Pet Month and National Foster a Pet Month.
Notable details:
- The company unveiled a centennial logo asset and announced initiatives spanning digital, social and in-person events.
- Pet fostering and adoption efforts will be spearheaded by Hartz Loving Paws.
- Hartz launched an anthemic spot using video footage sourced from the brand’s employees.
- Trade show activations will include mocktail competitions, onsite adoptions and influencer partnerships.
- Hartz partnered with Humane World for Animals on a limited-edition DuraPlay ball, offered with a $10 donation and with 100% of proceeds supporting efforts to end animal cruelty.
- Staff will volunteer at local shelters during National Pet Month in May, and the brand will highlight at-risk shelter pets on social media during National Foster a Pet Month in June.
Summary:
Hartz is using its centennial to spotlight shelter outreach and community engagement while promoting its current product focus. The company said it plans further product innovations and national initiatives as part of its next chapter. Upcoming steps include trade show activations and volunteer and storytelling efforts in May and June. Undetermined at this time: long-term specifics beyond those announced activities.
