New Era Living CEO plans to reinvigorate senior living with renovations and expansion

Era Living named Nisan Harel CEO and is moving to strengthen leadership, roll out company-wide customer service training, and completely rebuild its Ida Culver House Ravenna as part of a multi-year plan.

Era Living named longtime executive Nisan Harel as CEO in January and is adjusting operations to prepare for incoming baby boomer demand. Harel has worked at Era since 2008 and previously served as the company’s COO. He says Era will reinforce regional leadership, expand customer service training, and restart a major renovation at one of its oldest properties. All Era communities are located in downtown Seattle and nearby metropolitan areas. Key developments: - Nisan Harel became CEO after serving as COO and holding various roles at Era since 2008; he is the son-in-law of founders Eli and Rebecca Almo. - Era plans to promote a regional director of operations to vice president of operations and to hire a new regional director of operations to add leadership capacity. - Company-wide customer service training is planned after work with a third-party consultant, which Harel described as a major focus for 2026. - Era intends to completely rebuild Ida Culver House Ravenna as a five-story community with 142 units, about 209,000 square feet, plus roughly 6,000 square feet of commercial retail space, according to project planning documents. - The company has launched a strategic planning effort to shape growth over the next five years and is conducting due diligence on the Ravenna project. Summary: The changes are presented as steps to align operations and programming with baby boomer preferences such as socialization, brain health and dining. Era is also addressing workforce challenges through partnerships, including with the University of Washington School of Nursing, and by training clinical staff for leadership roles. Next steps include completing due diligence on the Ravenna rebuild and advancing the five-year strategic plan.