Metallica drove 40,000 blood donations worldwide, Red Cross says

Metallica's All Within My Hands partnership with the American Red Cross, launched in April 2025, is reported to have helped collect about 25,000 donations in the U.S. and roughly 40,000 worldwide. The campaign included drives tied to the M72 World Tour and a donor promotion running from July 29, 2025, to Feb. 28, 2026.

Metallica and the American Red Cross say their partnership led to tens of thousands of blood donations over the past year. The All Within My Hands foundation launched the collaboration in April 2025. Blood drives began at select U.S. tour stops and later expanded nationwide while the band also encouraged donations at international tour dates. The partnership included a donor promotion during a defined period that offered a limited-edition T-shirt and entry into a guitar drawing. Key details: - The partnership began in April 2025 and was organized by Metallica's All Within My Hands foundation and the American Red Cross. - The Red Cross reported about 25,000 blood donations in the U.S. tied to the collaboration and about 40,000 donations worldwide. - A donor promotion covered donations registered between July 29, 2025, and Feb. 28, 2026; qualifying donors could receive a limited-edition T-shirt while supplies lasted and were entered into a guitar drawing. - The initiative drew new donors: 16% of participants were first-time donors, and nearly half of those new donors were ages 16–24, the Red Cross said. - The American Red Cross noted methods for making appointments as reported, including its Blood Donor App, its website, phone, and an Alexa skill. Summary: The campaign is reported to have increased donations and attracted a notable share of first-time and younger donors, reflecting engagement tied to the tour and promotion. Undetermined at this time.