Chelsea Leyland is changing how women talk about chronic pain.

Chelsea Leyland, who has long managed endometriosis, co-founded Looni to offer menstrual-health products and a free WhatsApp support community, and the brand's products are now carried in more than 370 Whole Foods Market locations.

Chelsea Leyland is a DJ, activist, mother, and entrepreneur focusing on menstrual health. After a long personal struggle with endometriosis and a failed surgery, she found conventional options limited and felt dismissed by some clinicians. She partnered with Tatiana Steel to launch Looni, a brand intended to elevate the menstrual experience through supplements and topical products. Looni also provides a free WhatsApp community intended as a space for support and education around hormonal health. Key points: - Leyland has spoken about living with endometriosis and seeking broader approaches beyond what she experienced medically. - She co-founded Looni with Tatiana Steel and helped develop products such as Balance Beam (a daily hormonal support supplement) and The Rub (a topical product). - Looni offers a free WhatsApp community aimed at people with hormonal health concerns including endometriosis, PCOS, menopause, and infertility. - The brand reports distribution in over 370 Whole Foods Market store locations. Summary: Leyland's work centers on destigmatizing menstrual health and creating product and community-based options for people with hormonal conditions. Undetermined at this time.