Mobile app connects gamers with dogs at Gloucester-Mathews Humane Society

A free game called TREAT links players to shelter dogs and prompts sponsors to send real supplies to the Gloucester-Mathews Humane Society, and staff report a notable rise in donations and wider awareness.

The Gloucester-Mathews Humane Society has partnered with a free mobile game called TREAT that connects remote players with real shelter dogs. Players choose a dog in the app and interact with a virtual version while earning points. Sponsors convert in-game activity into real supplies such as food, treats and toys sent to the shelter. Shelter staff report the partnership has brought new supporters from across the country. Key details: - The TREAT mobile app lets users select a dog from a participating shelter and engage with a virtual version through gameplay. - As users earn points and complete activities, the app's sponsors send physical supplies (for example, food, treats and toys) to the shelter caring for the dog. - The app notifies players if the dog they are supporting is adopted, allowing them to follow the animal's progress. - Caitlin Donnelly, the society's communications manager, said donations of dog food and treats have increased and some players have sent additional donations outside the app. Summary: The partnership has expanded donor support and public awareness for the Gloucester-Mathews Humane Society and helped bring more supplies to dogs in care. Undetermined at this time.