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867-5309: Jenny's number in classic 80s tune now connects callers to cancer support
Summary
Cancer Support Community says it has repurposed 867-5309 as a national cancer helpline called CSC-867-5309, and it launched a website and radio ads that use Tommy Tutone's song to promote the number.
Content
Cancer Support Community has repurposed the digits 867-5309, made famous by the 1980s song "867-5309/Jenny," as its national cancer helpline, the group said this week. The campaign uses the phone number label CSC-867-5309 and a dedicated website, csc8675309.com. Radio ads tied to the site play the Tommy Tutone tune while a character called "Jenny" urges callers to use the line for support. The group framed the move around the song's wide recognizability across generations.
What is known now:
- Cancer Support Community announced the number 867-5309 is now used as its national helpline labeled CSC-867-5309.
- The organization launched a website, csc8675309.com, and produced radio ads that include Tommy Tutone's song in the background.
- The ads feature a voice role for "Jenny," who speaks about forwarding callers to a support line when people dial the number.
- Business Insider previously described 867-5309 as one of the most famous phone numbers of all time and listed the song among notable one-hit wonders.
- Tommy Tutone was founded by Jim Keller and Tommy Heath; Heath continues to perform and has said Jenny was a woman he met in a bar, according to a 2020 Forbes interview.
Summary:
The campaign channels a widely recognized pop-culture phone number toward providing support for cancer patients and families. Undetermined at this time.
