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Dodger Stadium is set for a historic field naming by UNIQLO.
Summary
Reports say the Dodgers have sold naming rights to the playing field at Dodger Stadium to UNIQLO, though the team has not confirmed the deal; the report indicates the ballpark's overall name would remain unchanged.
Content
Dodger Stadium is reported to have sold naming rights for its playing field to UNIQLO. The stadium opened in 1962 and is the third-oldest MLB ballpark still in use. The Dodgers ownership group has completed several renovation projects and is adding upgrades this year, including an updated ribbon board. The team has not publicly confirmed the naming-rights report.
Reported details:
- The naming-rights report was attributed to Katie Woo of The Athletic and describes a deal for the playing field rather than the ballpark itself.
- The report says the stadium’s official name would not change and the agreement would name the field (commonly framed as something like “UNIQLO Field at Dodger Stadium”).
- Initial exploration of naming rights for the playing surface at Chavez Ravine was first reported in 2017.
- UNIQLO is a Japanese apparel company founded in Yamaguchi in 1949; the brand is described as having about 1,000 stores worldwide and planned U.S. expansion, including flagship locations and new city entries.
- A UNIQLO store is located at The BLOC in downtown Los Angeles, about three miles from Dodger Stadium, and the brand lists public figures such as Roger Federer, Emma Raducanu and Adam Scott among its ambassadors.
Summary:
If confirmed, this would be the first reported instance of a corporate name on the playing field at Dodger Stadium while the ballpark name would remain Dodger Stadium according to the report. Undetermined at this time.
