San Francisco Chinese New Year Parade 2026 is on ABC7

ABC7 is the official broadcast partner for the 2026 San Francisco Chinese New Year Parade, which features Maverick the Year of the Fire Horse mascot and grand marshal Eileen Gu.

The San Francisco Chinese New Year Parade for 2026 will be carried by ABC7 as the official broadcast partner. The event marks the Year of the Fire Horse and introduces a locally made mascot named Maverick. San Francisco native and Olympic freestyle skiing medalist Eileen Gu served as this year’s grand marshal. Performers and crews were completing floats and other preparations ahead of the weekend festival. Key details: - ABC7 is the official broadcast partner for the 2026 San Francisco Chinese New Year Parade. - The parade celebrates the Year of the Fire Horse and has a mascot called Maverick created by a local artist. - Eileen Gu, a San Francisco native and Olympic freestyle skiing medalist, served as grand marshal for this year’s parade. - The U.S. Chinese Dance Association opened the parade for a second consecutive year. - Organizers and crews were putting finishing touches on floats ahead of the Saturday festival and parade. Summary: ABC7 will broadcast the parade as the official partner, and event preparations included finalizing floats and debuting the Maverick mascot. Undetermined at this time.