Kalshi Seeks More Women Users to Broaden Its Markets

Kalshi says women now make up 26% of its users, up from 13% about ten months earlier, as it expands beyond sports into politics, the economy and pop culture and pursues outreach like paid posts and in-person events.

Kalshi is focusing on attracting more women to its prediction market platform. The company has paid some users to post about bets, featured women in ads, collected feedback from female customers and planned in-person events such as a watch party for "The Bachelorette." It is also expanding its market offerings beyond sports to include politics, the economy and pop culture. Kalshi says this work has helped raise the share of women users. Key details: - Women now account for about 26% of Kalshi users, up from about 13% roughly ten months earlier. - Kalshi has engaged paid social-media promoters, run ads featuring young women, solicited customer feedback and scheduled in-person events to reach new users. - The platform lists markets on sports, politics, the economy and pop culture; sports made up roughly 65% of trading volume so far this year. - The article reports concerns about insider trading on prediction platforms and notes legal challenges alleging some activity could fall under state sports-gambling laws; Kalshi says it is subject to federal jurisdiction. - Individual users profiled include Gigi Alcaraz, who won $50 on a Taylor Swift–related bet, and Heather Brown, who won $680 on an Ed Sheeran bet. Summary: Kalshi's outreach and product changes have coincided with an increase in the share of women on its platform and a broader slate of markets. The company still receives most trading volume from sports and faces regulatory and legal questions that observers say could affect its operations. Undetermined at this time.