NBA player Jimmy Butler turned a bubble side hustle into Bigface coffee.

Jimmy Butler began Bigface during the 2019–20 NBA Bubble; the brand now sells premium coffee, apparel, and brewing accessories and operates a Miami flagship plus a San Francisco pop-up.

Jimmy Butler started serving coffee from his Orlando hotel room during the 2019–20 NBA Bubble. He brewed with a French press and a pour-over and sold cups to teammates while living on the NBA campus. By 2021 Butler officially launched Bigface on Shopify, beginning with mugs and NFTs and later expanding the product line. The brand now offers packaged beans, apparel, and brewing accessories and has physical locations in Miami and San Francisco. What is known: - Bigface began during the NBA Bubble when Butler brewed coffee in his hotel room and charged $20 per cup to bubble residents. - The business was officially founded in 2021 and started on Shopify with mugs and NFTs before adding coffee, apparel, and accessories. - Bigface sells beans described as multi-origin and isolated origins, with sourcing from Colombia and other coffee regions including Honduras, Ethiopia, and El Salvador. - The brand’s package design earned third place in the tea and coffee category at the Dieline Awards in 2023 and a gold award at the iF Design Awards in 2024; it also received high ratings in a New York Times taste test. - Pricing listed on the site ranges from about $30 to $40 per bag before shipping, and the brand operates a flagship store in Miami’s Design District plus a San Francisco pop-up where cups are sold for roughly $4 to $10; Butler has expressed ambitions to expand globally. Summary: Bigface evolved from a hotel-room pop-up into a lifestyle coffee brand with recognized packaging and media attention. Butler aims to expand the brand globally, and current operations include a Miami flagship and a San Francisco pop-up through mid-April 2026. Undetermined at this time.