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Fendi shows upcycled fur under Maria Grazia Chiuri
Summary
At her Milan show, Maria Grazia Chiuri presented a practical, mostly black collection that included real fur pieces sourced from Fendi’s archives and announced a service to help clients upcycle inherited furs while anti‑fur protesters gathered outside.
Content
Maria Grazia Chiuri presented her Fendi collection in Milan. The show leaned toward practical, mainly black basics with occasional white and nude. Many silhouettes echoed styles she used at Dior and collaborations with female artists appeared alongside the clothes. Protesters against fur were present outside as the runway included real pelts upcycled from Fendi’s storerooms.
Key details:
- The collection emphasized practicality and interchangeable pieces for both men and women.
- Collaborations appeared on the runway, including soccer scarves by SAGG Napoli and jewelry from Mirella Bentivoglio’s archive.
- Real fur was used in scarves, collars, trims and patchwork jackets, and it was sourced from Fendi’s archives.
- Chiuri described a new service the brand plans to offer to help clients upcycle inherited furs.
- Anti‑fur protesters gathered outside the Fendi show space during the presentation.
Summary:
Chiuri’s show reframed Fendi’s fur heritage by incorporating upcycled archival pelts into an otherwise practical collection. The brand announced a plan to offer an upcycling service for inherited furs. Undetermined at this time.
