RODEOHOUSTON Takes Over Times Square with Russell Dickerson Pop-Up

Russell Dickerson surprised crowds with a pop-up performance in Times Square as part of a RODEOHOUSTON takeover, and the appearance confirmed him as the second entertainer announced for the 2026 lineup with a scheduled March 5 show at NRG Stadium.

Russell Dickerson surprised crowds with a pop-up performance in New York City's Times Square during a RODEOHOUSTON promotional takeover. The event announced him as the second entertainer confirmed for the 2026 RODEOHOUSTON lineup. The takeover included a large 3D billboard known as the Digital Beast in Times Square. RODEOHOUSTON is scheduled for March 2–22, 2026, and Dickerson is set to perform March 5 at NRG Stadium. Key details: - The Times Square billboard was active between 44th and 45th streets and was scheduled to remain through Jan. 18. - Dickerson performed with a full band and joined RODEOHOUSTON dancers for a public moment set to his viral TikTok song "Happen to Me." - The announcement describes this as Russell Dickerson's first appearance at RODEOHOUSTON. - The article identifies Dickerson as the second entertainer announced for the 2026 lineup. - The full entertainer lineup was scheduled to be announced on Jan. 8 at about 7 p.m. CT across RODEOHOUSTON social channels. - Tickets were reported to go on sale on Jan. 15 via the RODEOHOUSTON website. Summary: The Times Square takeover brought RODEOHOUSTON’s branding and a live performance moment to a broad public audience and confirmed Russell Dickerson’s scheduled March 5 appearance at NRG Stadium during the 2026 Rodeo. The full lineup announcement and the ticket sale timing were provided by the event organizers as the next public steps.