Woodgreen Dunstable doubles sales after introducing £1.50 pricing

Woodgreen’s Dunstable shop set a flat £1.50 price for adult clothing and accessories, and sales have more than doubled while keeping thousands of items out of landfill; the charity says the model will remain in place.

Woodgreen’s Dunstable shop changed its pricing to a flat £1.50 for adult clothing, shoes and accessories after finding that seven in ten donated items could not be sold and the charity faced an annual disposal bill of over £50,000 across its two dozen-plus stores. The shop introduced clearer donor guidance leaflets at the same time to help people know what items can be accepted. Local MP Alex Mayer visited the store and noted the local benefits. The charity reports the new pricing has more than doubled sales and that the £1.50 model will remain in place. Key facts: - The charity found about 70% of donated items were unsellable, creating large disposal costs across its estate. - The Dunstable shop now prices all adult clothing, shoes and accessories at £1.50. - Sales at the Dunstable store have more than doubled since the change. - The charity says thousands of items are being kept out of landfill as a result. - Since opening two years ago, the Dunstable shop has made £280,000 in sales to support Woodgreen’s work. Summary: The pricing change has raised more revenue for Woodgreen while reducing waste from unsold donations, supporting the charity’s shelter, specialist care and support services for pets and owners. The organisation has confirmed the £1.50 pricing model will remain in place, and local representatives have publicly supported the initiative.