Quebec campaign targets alpha male influencers who trivialize sexual violence

Universities and junior colleges in Quebec have launched the bilingual third phase of the "Consent is Key" campaign, led by Léa Clermont-Dion, to address masculinist influencers who may normalize or downplay sexual violence. A survey across six Quebec universities found one in three people reported experiencing at least one form of sexual violence since starting classes.

Universities and junior colleges across Quebec have launched a bilingual third phase of a campaign called "Consent is Key." The effort is led by Concordia researcher and author Léa Clermont-Dion and is aimed at addressing a rise in masculinist or "alpha male" influencers who organizers say can normalize or trivialize sexual violence. A large survey of people at six Quebec universities reported one in three experienced at least one form of sexual violence since starting classes. Organizers say they will distribute a video and an educational guide and involve some influencers in sharing the campaign's message. Key points: - The campaign is bilingual and described as the third phase of "Consent is Key," led by Léa Clermont-Dion. - A survey across six Quebec universities found one in three respondents reported at least one form of sexual violence since starting classes. - Researchers and campaign organizers report a rise in masculinist influencers and express concern about the normalization of masculinist discourse online. - Organizers plan to distribute a video and an educational guide for teachers in high schools, junior colleges and universities, and to work with some influencers to spread the campaign content. Summary: The campaign is presented as a response to concerns about masculinist messaging and to support educational efforts in schools and post‑secondary institutions. Organizers cite survey data as part of the rationale and are rolling out materials such as a video and a teacher guide; broader government research priorities and responses were urged by campaign leaders and remain undetermined at this time.