Disney and Formula 1 continue collaboration with new products and content for 2026

Disney and Formula 1 are extending their multi-year 'Fuel the Magic' partnership into 2026 with new content, merchandise and fan experiences starting at the Australian Grand Prix; a Mickey-and-friends comic created with WEBTOON will launch March 6 and a core merchandise collection will debut ahead of the Chinese Grand Prix.

Disney and Formula 1 are extending their multi-year "Fuel the Magic" collaboration into the 2026 season. The partnership will add new content, retail and fan experiences at Grand Prix weekends. Activities begin with the Australian Grand Prix and aim to build on momentum from the Las Vegas Grand Prix last year. Disney framed 2026 as a move to make that cultural moment into a season‑long story. Key details: - The collaboration will run across the 2026 Formula 1 season under the "Fuel the Magic" banner and bring combined storytelling and racing culture to race weekends. - A comic series titled "Mickey X Formula 1 Racing to the Top!" created with WEBTOON will launch March 6 during the Australian Grand Prix, with new episodes tied to each race weekend. - A core Disney + F1 merchandise collection will debut online ahead of the Chinese Grand Prix on F1.com and the Amazon F1 Store, and the article reports it will be available worldwide year-round. - Select races will feature pop-up retail shops with city-inspired ranges starting with the Chinese Grand Prix, and regional retail drops are planned with partners including Uniqlo, Miniso, and Gentle Monster handling a global eyewear assortment. - At the 2025 Las Vegas Grand Prix, Disney activities included a Mickey Mouse performance at the Bellagio fountains, a Disneyland Band national anthem performance, and a community day hosted by Mickey and Minnie in Las Vegas. Summary: The partnership layers Disney storytelling onto Formula 1 race weekends through new entertainment and retail offerings. The comic series launches March 6 and merchandise rollouts begin ahead of the Chinese Grand Prix, with pop-ups and regional releases at select races. The initiative builds on last year’s Las Vegas activities and will continue through the 2026 season.